Naked & Famous is a quality denim brand who make all their products locally in Montreal. With this in mind we conceptualized the 'Lumberjack Pack' playing on both brands Canadian roots.
The Lumberjack Pack consists of 2 pieces. The first is a pair of premium stretch selvedge 'Super Skinny Guy' jeans with red/black flannel lining on the back yoke and pocket bags. The denim also features a custom natural leather label reading 'NRML & FAMOUS' with a burly lumberjack replacing the original pinup girl. Second is the classic Naked & Famous 'Regular Shirt' in the same red/black flannel with custom dual branded woven label.
Photography: Will Smith / @wrwsmith